Business Pricing Explained and Action Items

What is Business Pricing

Note: These features are available to sellers in the Amazon Business Seller Program only.

Business pricing allows merchants to set prices that are available exclusively to Amazon Business Customers and to configure Tiered prices based on order quantities, with discounts for purchasing items in larger quantities.

Merchants can publish business pricing alongside normal pricing for individual consumers.

How to use Business Pricing

Business pricing requires the merchant to set up to 6 tiers of quantities with corresponding discounts for each, expressed as a percentage. Our algorithm will use the effective price (i.e the Sale Price if the item is On-sale, or the regular price if not on sale) as the base price that business-pricing discounts will be applied to.

For example: If the effective price for an item is $10 for 1 unit, and the business-pricing discount for the first-tier quantity (5 units) is 10%, then the price of 5 units bought at the business price will be $45.00.

You have designated a designated B2B Floor which will limit the B2B prices.

Your B2C floor price will always be enforced, regardless of the discount applied.

Being back-ordered does not have an effect on this feature.

For items with multiple SKUs for a single ASIN, the discount will be based on the current list price set by the repricer for the SKU.

How to activate Business Pricing

First, contact your success manager or the Support team and request to have this feature enabled in your account.
Once that is done, you will see all your currently-configured and collected Tiers and you will be able to set the business pricing for individual items via the Product Slider:

Or In Bulk via the Listing & Inventory Configuration file: 

Input your desired lower bounds for each tier in unit quantities, and discount levels as percentages. You can add up to six bounds.

The lower bounds refer to quantity thresholds expressed in units. Business customers who purchase at or above a quantity-lower-bound will be given the corresponding quantity-price.
For example, if lower-bound1 is set to 50, quantity-price1 will apply to a purchase of 50 or more units. Sellers can specify up to 5 additional lower-bounds and must provide a quantity-price for each lower bound. Each lower-bound must be higher than the previous one. For more information, please see Seller Central Business Pricing & Quantity Discounts.

Please note you can deactivate the business price by clicking on ‘Delete Business Price’

Troubleshooting - Did something go wrong?

• All bounds have to be real, positive numbers.
• Bounds have to be increasing - the second bound can't be higher than the third one.
• All discounts have to be real, positive numbers.
• Discounts have to be smaller than 100%.
• One row cannot be empty if the row under it has values.
• A bound cannot be set if there isn’t a value in its discount field.