Why Is My Price Constantly at Ceiling?

The repricer goal is to achieve the highest possible buy box share and at the highest price possible to maximize profitability. In case your product has no competitors or no effective competition (i.e you are the only FBA seller in a predominantly FBM listing) the repricer will continually increase the price until the ceiling price is reached).

If you are not achieving sales at this price, consider switching the repricing method to target velocity. This will allow for a more appropriate pricing decision as its main focus is not on the buy box share, rather the targeted number of sales per day. In cases where the daily target is not achieved, the price will be lowered.

In case your product is out of stock, the default behavior is to have the product priced at its ceiling price during the out of stock period - click here to read more about this repricing behavior.