How to choose my Bidding Configuration?

The Bidding Configuration depends on the campaign business objective and overall goals.

For example:

Constrained Initial bid

• Utilize this as default for all campaigns created and/or optimized. Ensure that all three of the boxes are checked prior to optimizing. 

Aggressive initial bid

• Utilize this only when you are looking for Brand Awareness or launching a new product and do not care if ACoS is high.